Yokohama Tires in Calgary: History, Best Models, and How They Hold Up
Yokohama has been making tires since 1917, and if you follow motorsport you've seen the name on the sidewall of a lot of fast cars. In Calgary, it's the Geolandar line on trucks and SUVs that earns the brand most of its local fans.
Here's where Yokohama came from, the models worth knowing, and how they hold up through our winters and gravel season.
The short version
- Yokohama Rubber was founded in 1917 in Japan.
- Its flagship performance brand is ADVAN; its truck and SUV line is Geolandar.
- For Calgary, the Geolandar A/T G018 is the model that comes up most.
- Yokohama sits in the value-premium range — strong tires without the very top price.
A quick history of Yokohama
The Yokohama Rubber Company started in Japan in 1917, originally as a joint venture with the American tire maker B.F. Goodrich. Over the decades it built a serious motorsport reputation through its ADVAN performance brand, which still races in series around the world.
That racing engineering trickles down. Yokohama's Geolandar line became its truck and SUV workhorse, iceGUARD its dedicated winter family, and BluEarth its fuel-conscious touring range. The result is a brand that covers everything from a track-day coupe to a half-ton on gravel.
What Yokohama is known for
- Motorsport pedigree. The ADVAN line is genuine performance rubber, and that know-how shows up in the rest of the catalogue.
- All-terrain capability. The Geolandar A/T G018 is a popular, well-rounded all-terrain that balances gravel grip and a quiet highway ride.
- Value-premium pricing. Yokohama usually costs less than the top-tier names while performing close to them.
The Yokohama tires we see most in Calgary
| Model | Type | Best for |
|---|---|---|
| Geolandar A/T G018 | All-terrain (3PMSF) | SUVs/trucks: gravel, snow, and highway |
| Geolandar A/T XD (G017) | Heavy-duty all-terrain | Bigger trucks and towing |
| iceGUARD | Dedicated winter | Ice and packed-snow grip |
| ADVAN Sport | Summer / performance | Performance cars in warm months |
The Geolandar A/T G018 is the Yokohama most Calgary drivers ask about. It carries the 3-peak mountain snowflake rating, so it's a true all-terrain you can run into winter without swapping — handy if your truck or SUV splits time between the city, gravel back roads, and the highway. Compare options in the all-terrain range or the full light-truck lineup.
For a dedicated winter set, Yokohama's iceGUARD is strong on ice and packed snow — see our winter tires page. If you drive something sporty in the summer, the ADVAN Sport lands in our summer tire picks.
How they hold up on Calgary roads
- The Geolandar A/T handles our seasons well. A winter-rated all-terrain is a smart fit for Calgary drivers who don't want to store and swap a second set every spring and fall.
- Quiet for the category. All-terrains can drone on the highway; the G018 keeps it civil on long runs out to the mountains or east toward Strathmore.
- Even wear when maintained. Like most quality tires, Geolandars reward regular rotation with slow, even wear.
If you're cross-shopping for a truck or SUV, our guide to the best tires for trucks and SUVs in Calgary lays out the trade-offs.
Frequently asked questions
Are Yokohama tires good for Calgary winters?
With the right model, yes. The Geolandar A/T G018 carries the 3PMSF winter rating, and the iceGUARD is a dedicated winter tire built for ice and snow. A standard all-season Yokohama isn't meant for deep Alberta winter.
What's Yokohama's most popular tire?
For trucks and SUVs, the Geolandar A/T G018 — a well-rounded all-terrain. For performance cars, the ADVAN line is the brand's calling card.
Is Yokohama a premium or budget brand?
It sits in the value-premium range: priced below the top-tier names but above budget brands, with motorsport-derived engineering in the higher lines.
How long do Yokohama tires last?
It depends on the model and how they're driven, but Yokohama's touring and all-terrain tires are known for solid tread life when rotated on schedule.
Does Prince Tires carry Yokohama?
Yes — browse the lineup at princetires.ca/collections/yokohama or call (403) 452-4283.
Not sure which tire fits your vehicle? Book a visit or call our Calgary shop for honest, no-pressure advice. Prince Tires · 111 42 Ave SW, Calgary, AB T2G 0A4 · (403) 452-4283 · Book online.
Posted by the Prince Tires team. Calgary tire specialists since 2021. Last updated: June 2026.
Sources: Yokohama Tire Canada, Tire and Rubber Association of Canada.
